Unique Selling Point: A Bike & A Helmet #SellWithJackieEllis

9points-bikebackpackOne of the greatest privileges of running a local business is being able to give generously to charitable causes and community organizations.  A big part of the culture at The Jackie Ellis Team is our desire to give back to our community in a big way.  In fact, we consider it an honor.  One of the ways we enjoy this is through our Bike & a Helmet Program. Not only do we involve our team, be we also enjoy engaging our clients in the process.  With every closing, The Jackie Ellis Team will donate a bike and a helmet to local children in need.

You may be wondering why we’ve chosen a Bike & a Helmet as a worthy cause.  It’s simple!  We care about kids, and we want them to have the tools necessary to succeed in life.  Studies show that learning to ride a bicycle is an important part of child development.  Not only does it promote lower extremity strengthening, it also helps with core strengthening, bilateral coordination, balance, and upper body proprioception.  Let’s not forget it also burns calories and helps kids stay fit which helps promote a healthy lifestyle. We believe that each child should have the benefit of owning their own bike.  Learning to ride a bicycle is almost a rite of passage!

So, how do we involve our whole team, including our clients? As we mentioned, with every closing we add another bike and a helmet to our donation.  And each quarter we will host an event, giving the bikes and supplies out to the children, inviting you to join us! We are excited about the opportunities we have to support our community, and we would love for you to play a role in our efforts.  For more information call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: Photo & Video Specialist #SellWithJackieEllis

9points-photoWhen listing your home, photos have never been more important than they are today.  According to realtor.org, studies show that more than 92 percent of all homebuyers use the internet in their search for new properties.  The study also revealed the interesting fact that homes priced at $200,000 and ranging above $1 million actually earn a better sales price AND sell more quickly! This means that good photography is critical, and here at The Jackie Ellis Team, we take it very seriously.

That’s why our team’s digital media specialist utilizes the latest in 3D, wide-angle and HDR technology to capture the special features of your home.  And we don’t stop there.  The photos are then turned over to the graphic design professional to create effective marketing that properly showcases the aspects of your home that buyers are seeking.

It’s important to remember that the first impression a buyer has of a home, even online, is essential.  If would-be buyers are not impressed by the images they see, the chances are high that they will move on.  The goal is to capture photographs that will create a positive emotion with the home prior to seeing it in person.  Because emotion is the number one trigger of most buyers, home sellers must take full advantage of this tool.

There’s simply no reason to settle for the typical agent who does not utilize these special services.  Hiring a company at random to save money or taking photos themselves just isn’t good enough in today’s market.    We, here at The Jackie Ellis Team, believe in using every available resource to market your home in the best light possible.  To hear more about our Unique Selling Tools, call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: Social Fusion #SellWithJackieEllis

9points-socialIt’s called the World Wide Web for a reason, and the Jackie Ellis Team uses it to the greatest length.  There’s no better way to market your home than to use social media to your advantage.  With Social Fusion, marketing of your home doesn’t end after the first week you list it.  It continues until your home is in contract and a “SOLD!” sign is placed in the yard.

The Jackie Ellis Team creatively utilizes blogging and social networks as well as paid target advertising to enthusiastically spread your home across the internet, generating buzz!  All of these highly effective tools connect back to your home’s Virtual Home Showcase where prospective buyers will find pictures, the 3-D tour, and all of the detailed information on your property.

Our particular method of Social Fusion makes it possible to keep your home on the forefront of the real estate market, assuring that your home gets the appropriate attention it deserves.  From the Seller Connection Video, the 3D & Walking Home Tour, and the Interactive Home Showcase, your home is made visible to a wide-reaching audience.

For more information on The Jackie Ellis Team, Social Fusion, and our other Unique Selling Points, call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: Moving Made Easy #SellWithJackieEllis

movingIt’s always exciting to move into a new home.  But it’s undeniable, along with the excitement comes a little anxiety and stress over the actual move.  With Moving Made Easy, The Jackie Ellis Team gladly takes a little pressure off of their clients and puts it in the hands of some trusted professionals.

The easiest moves always happen when sellers and agents do the necessary work ahead of time.  And by now, you must know that the move begins well before the “sale” sign is even placed in the front yard!  That’s right….It must begin during the de-cluttering and staging phases of the home selling process.  So, while you’re busy with purging, positioning and packing, we’ll deliver some much needed boxes to your door to help with the job of clearing out and setting the stage for a “model home” showing experience like no other.

Once the goods are safely wrapped and tucked away in some sturdy cardboard, you’ll need a truck to pick up belongings that can be set aside while your home is being used as a showplace.  The Jackie Ellis Team comes to the rescue again!  Yes, we will have a truck available to collect your precious possessions and carry them off to a site unseen.

And there will be no need to worry about your beloved belongings while they are away from you.  The Jackie Ellis Team comes complete with a secure storage facility to keep them safe and sound, ready to reunite with you once your home sells and you’re ready to move on to your next adventure.

Moving Made Easy with our Unique Selling Points will get the packing and moving steps easily underway.  For more information Call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: Interactive Home Showcase #SellWithJackieEllis

9points-virtualhomeThe Interactive Home Showcase takes marketing your home online to a whole new level.  Going over and beyond the simple task of putting your property on the MLS, your home will have its very own website with its own domain.  Creatively advertising your website to potential buyers and real estate agents alike, the Interactive Home Showcase will consist of valuable and pertinent information.  Let’s take a more detailed look at just what the Interactive Home Showcase will present to the audience:

  • Professional photos of the interior and exterior of the home – Professionally staged photos placed strategically on the website will create just the right feel and ambiance that is unique to your home.
  • A detailed description of every aspect of the property – Details, details, details! There can never be too many details when it comes to the home description. Some potential buyers will spend time reading every word, while other buyers will skim the surface looking for keywords they find of most interest.  Either way, this marketing tool is undeniably invaluable.
  • 3D & Walking Home Tour – As outlined in a previous post, the 3D & Walking Home Tour is the latest 3D technology used to capture your home’s every nook and cranny, allowing online users to tour the entire home as they so choose. This tool, incredibly, increases the accessibility of your home to the largest possible number of buyers.
  • Seller Connection Video – Also outlined in a previous post, the Seller Connection Video allows the seller to share personal experiences about their home and allows them to create that important emotional connection with potential buyers.

Our world is changing through technology and the world of real estate is also evolving.  Having access to these new tools can be incredibly valuable, and we believe that each of our clients deserves the very best in marketing and representation.  We, here at The Jackie Ellis Team, look forward to sharing more information with you regarding our Unique Selling Tools.  Call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: 3D & Walking Home Tours #SellWithJackieEllis

9points-virtualtoru-1In today’s market, getting ahead of the competition is vitally important.  Unique selling points can put you ahead of the game.  And our next topic, 3D & Walking Home Tours, is no exception.  Utilizing the latest in 3D capture technology, your home will be transformed into a “walkable” online home tour.  Potential buyers can use their keyboards to walk through the entire house, just as they would in person.  The user can stop, look to the left, look to the right, and proceed when ready.  It’s truly quite amazing.  Not only that, but this remarkable feature increases the accessibility of your home to the largest number of buyers.

Newspaper ads, sales brochures, and open houses all have their place in the real estate marketing plan, but these traditional methods have a limited reach.  With such a tool as the internet at our constant disposal, it would be unwise not to use it to its fullest potential.  And, the 3D & Walking Home Tours are like video tours on steroids!  It’s almost as beneficial as having a personal showing.  Better yet, the buyer can do it from 2 miles away or 2,000 miles away.  Let’s take a look at some of the benefits of the 3D & Walking Home Tours.

                            The Benefits of creating a 3D & Walking Home Tour

  • Better than still pictures, the walking tour puts the potential buyer in control of what they want to view more closely.
  • The walking home tour shows the amenities and upgrades of the home in more detail.
  • The technology used gives house hunters a better feel for the layout of the home.
  • The walking tour creates more emotion in potential buyers.
  • Of course, the online content is available 24/7 from anywhere and everywhere.
  • The walking tour reaches more buyers than with any other comparable service on the internet.
  • Links to the 3D & Walking Home Tour can be sent through email, text messaging, online newsletters, and social media.

For more information on 3D & Walking Home Tours, contact us here at the Jackie Ellis Team.  As always, we know you have a choice when it comes to real estate.  We are here to serve you!  Call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: Seller Connection Videos #SellWithJackieEllis

9points-sellerconnectGone are the days of taking the personal touch out of your home when marketing it for sale. No longer is there a need to remove family photos and personal items.  Of course, it’s still important to clear the clutter and strive to show your home like it’s a model.  But now we realize that relating with buyers on a whole new level, a personal level, can be quite advantageous.   Not long ago, sellers and buyers alike were advised to have very little contact with potential buyers and sellers.  Nowadays, with social media and the importance of connecting with others through technology, the personal touch is important.  That is….your personal involvement with your home, your family, your neighborhood, and your community.  Sharing some of the positive experiences that have come from living in your particular home can be invaluable.  One of the best ways to do this is with a Seller Connection Video.  “What, exactly, is that?” you ask.  Let’s take a look….

You may have heard of agents encouraging sellers to write personal letters describing their experiences living in the local neighborhood and community as well as describing specifics of the home they are selling.  The Seller Connection Video is, very simply, this personal letter transformed into a video.  The video allows sellers to visibly express emotion, building an emotional connection with the buyer.  In other words, it gives the seller the opportunity to personally connect with potential buyers.  This can be a useful selling tool because buyers just happen to buy with emotion.

Some of the topics which could be covered in The Seller Connection Video:

  • Personal memories or milestones reached while living in your home
  • Community involvement such as schools, churches, organizations
  • Friends you’ve made in the neighborhood and times spent with them
  • Emotions surrounding the thought of leaving your home; for most it is considered bittersweet
  • Holidays or entertaining friends and family in the home

The questions you are able to answer in the short “reality style” video can actually make the difference in helping a buyer move toward a decision.  For more information, contact us here at The Jackie Ellis Team.  Call 561-965-1225 or visit us at www.JackieEllis.com.