5 Best apps for Home Sellers & Buyers

Welcome to the 21st century where even home buying and selling are made easier with your smart phone. Knowledge is power and you can improve your realty experience with these 5 powerful apps:

  1. Jackie’s Keller Williams app. With this app, you can get free instant access to local homes for sale from any cell phone or tablet. Jackie’s Keller Williams Realty Real Estate Search is available for Android, Iphone or IPad. You will find three ways to get Jackie’s KW app at JackieEllisOnTheGo.com.
  2. Redfin. This app updates every 15 minutes, so you are always getting fresh information! While this app can’t replace a qualified real estate agent, you can optimize your search with a variety of filters.
  3. Zillow Real Estate. With this app, you can easily search for homes for sale or for rent. Get your house listed on this site to reach numerous potential buyers. You can also take advantage of the Video Walkthrough feature.
  4. Realtor.com. The granddaddy of real estate apps is still going strong. With numerous photos and important details such as sales history, this app and site remain important tools for your home buying or selling experience.
  5. Mortgage Calculator at Quicken.com. Having a good sense of how much you can afford is the starting block for your house shopping adventure. You can use this app whether you use Quicken as a mortgage company or not.

Clues to Watch for a Market Shift

The doldrums of the real estate market are long past us. The sellers’ market is hot again. But can that shift? Of course. So when can we expect a shift to a buyers market? Look for these clues:

  • Interest rates on the rise

If interest rates are expected to rise, as they may again, buyers will be motivated to snap up their dream home soon. Once rates do rise, some buyers will cool off. For perspective on the current market, the average 30-year mortgage rate is 4.11% in July 2017, compared to 3.44% a year earlier. Keep an eye on whether those rates start rising further.

  • New homes being built again

More homes available for sale is good for buyers; not so much for sellers. Here in South Florida, new home construction is heating up – and those new homes are competition for the resale market. While today is nowhere near the craziness of the early 2000s era with new developments popping up in every spare lot, the builders are back and new homes are hitting the market in a steady stream.

  • South Florida attractive as always!

As folks retire and crazy winters continue to aggravate, people will keep moving to Florida and buying real estate. Our area was hit hard by the economic downturn nearly 10 years ago, but now we are seeing great success again. No matter the construction or interest rates, Florida homes will always be in demand.

Contact Jackie Ellis for more info on how the neighborhood that you want to sell or buy into is doing.

Jackie Ellis Home Selling Programs: “Love it or List it”

screen-shot-2016-05-17-at-6-00-25-pmAt The Jackie Ellis Team, we understand that your investment in real estate is one of the most important lifetime financial investments you will ever make.  With that in mind, our Buyer Guarantee or “Love it or List it” program is sufficiently designed to give you some much needed peace of mind during the home buying process.  Our “Love it or List it” reality programming is tailored to meet our client’s needs, guaranteeing incomparable satisfaction.  So, what does this program consist of, exactly?  A 10 year selling discount!

That’s right!  Our 10 year selling discount is a generous offer, but one that we have not taken lightly.  You may be thinking, “Okay, so what’s the catch?”  Well, there is none!  We make this generous offer to all of our clients because we are so confident that our team of handpicked professionals is dedicated to finding the “perfect home” for you.  And if your home is not everything you expected, or if circumstances, such as job change or job loss does occur, you’re still covered.

Here are the details…..

The First 6 Months after Closing:  Should something happen within the first six months of purchasing your new home, we will sell it for FREE!  Of course, “FREE” can only be applied to the seller side of the commission.  The buyer’s agent will expect their share of the commission.  It is also applied after any other costs such as referral fees.

6 Month to 2 Years after Closing:  If something happens during the first 2 years, we will sell your home for a .3% reduction of the selling side of the commission.  Simply ask your agent for a full outline of our commission structure for complete details.

2 Years to 10 Years after Closing:  Even after 10 years, we will sell your home for a .2% reduction of the selling side commission. This is our unwavering guarantee!

We know there are not many real estate teams with the level of dedication and commitment that The Jackie Ellis Team has for our clients.  We truly want the best for our customers!  To hear more about our “Love it or List it” program, call 561-965-1225 or visit us at www.JackieEllis.com.

Jackie Ellis Featured Programs: Builder Trade-In

btipIt’s undeniable that part of living the American dream is trading up, no matter the commodity.  Exchanging cars, motorcycles, boats and, yes, even houses is what continuously makes “the market go around” in the good ol’ U.S. of A!  We’ve all been there, “This is my dream home, and I will never want to move!”  Fast forward two, five, or even ten years, and the story may slightly change.   Evolving lifestyles, changing careers, and growing families always come in to play.  This is where we come in!  When your “once upon a time dream home” no longer fits your needs, you’ll be relieved to hear about The Jackie Ellis Team’s Builder Trade-In Program.

So, you may have to eat your words, but we’ve all been there.   Maybe you’ve decided that a new construction home is the only way that you will be able to get everything you need out of a home.  There’s something to be said for being able to select all of the details and customize your living space to best fit your personal needs.  The Builder Trade-In Program is designed for clients exactly like you.  The Jackie Ellis Team can help you get into your new, upgraded home, all the while helping you sell your old home.

Our team has developed relationships with local builders so that we are able to provide discounts to you for selling your home so that upgrading to a new construction home is simple and uncomplicated.  If you’re concerned because you’ve never worked with a new home builder before, there’s no need to worry.  We have plenty of experience, and we will be there to assist  you each step of the way.

To hear more about our Builder Trade-In Program, call 561-965-1225 or visit us at www.JackieEllis.com.  We look forward to working with you to help you realize all of your real estate dreams!

Unique Selling Point: A Bike & A Helmet #SellWithJackieEllis

9points-bikebackpackOne of the greatest privileges of running a local business is being able to give generously to charitable causes and community organizations.  A big part of the culture at The Jackie Ellis Team is our desire to give back to our community in a big way.  In fact, we consider it an honor.  One of the ways we enjoy this is through our Bike & a Helmet Program. Not only do we involve our team, be we also enjoy engaging our clients in the process.  With every closing, The Jackie Ellis Team will donate a bike and a helmet to local children in need.

You may be wondering why we’ve chosen a Bike & a Helmet as a worthy cause.  It’s simple!  We care about kids, and we want them to have the tools necessary to succeed in life.  Studies show that learning to ride a bicycle is an important part of child development.  Not only does it promote lower extremity strengthening, it also helps with core strengthening, bilateral coordination, balance, and upper body proprioception.  Let’s not forget it also burns calories and helps kids stay fit which helps promote a healthy lifestyle. We believe that each child should have the benefit of owning their own bike.  Learning to ride a bicycle is almost a rite of passage!

So, how do we involve our whole team, including our clients? As we mentioned, with every closing we add another bike and a helmet to our donation.  And each quarter we will host an event, giving the bikes and supplies out to the children, inviting you to join us! We are excited about the opportunities we have to support our community, and we would love for you to play a role in our efforts.  For more information call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: Photo & Video Specialist #SellWithJackieEllis

9points-photoWhen listing your home, photos have never been more important than they are today.  According to realtor.org, studies show that more than 92 percent of all homebuyers use the internet in their search for new properties.  The study also revealed the interesting fact that homes priced at $200,000 and ranging above $1 million actually earn a better sales price AND sell more quickly! This means that good photography is critical, and here at The Jackie Ellis Team, we take it very seriously.

That’s why our team’s digital media specialist utilizes the latest in 3D, wide-angle and HDR technology to capture the special features of your home.  And we don’t stop there.  The photos are then turned over to the graphic design professional to create effective marketing that properly showcases the aspects of your home that buyers are seeking.

It’s important to remember that the first impression a buyer has of a home, even online, is essential.  If would-be buyers are not impressed by the images they see, the chances are high that they will move on.  The goal is to capture photographs that will create a positive emotion with the home prior to seeing it in person.  Because emotion is the number one trigger of most buyers, home sellers must take full advantage of this tool.

There’s simply no reason to settle for the typical agent who does not utilize these special services.  Hiring a company at random to save money or taking photos themselves just isn’t good enough in today’s market.    We, here at The Jackie Ellis Team, believe in using every available resource to market your home in the best light possible.  To hear more about our Unique Selling Tools, call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: Social Fusion #SellWithJackieEllis

9points-socialIt’s called the World Wide Web for a reason, and the Jackie Ellis Team uses it to the greatest length.  There’s no better way to market your home than to use social media to your advantage.  With Social Fusion, marketing of your home doesn’t end after the first week you list it.  It continues until your home is in contract and a “SOLD!” sign is placed in the yard.

The Jackie Ellis Team creatively utilizes blogging and social networks as well as paid target advertising to enthusiastically spread your home across the internet, generating buzz!  All of these highly effective tools connect back to your home’s Virtual Home Showcase where prospective buyers will find pictures, the 3-D tour, and all of the detailed information on your property.

Our particular method of Social Fusion makes it possible to keep your home on the forefront of the real estate market, assuring that your home gets the appropriate attention it deserves.  From the Seller Connection Video, the 3D & Walking Home Tour, and the Interactive Home Showcase, your home is made visible to a wide-reaching audience.

For more information on The Jackie Ellis Team, Social Fusion, and our other Unique Selling Points, call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: Interactive Home Showcase #SellWithJackieEllis

9points-virtualhomeThe Interactive Home Showcase takes marketing your home online to a whole new level.  Going over and beyond the simple task of putting your property on the MLS, your home will have its very own website with its own domain.  Creatively advertising your website to potential buyers and real estate agents alike, the Interactive Home Showcase will consist of valuable and pertinent information.  Let’s take a more detailed look at just what the Interactive Home Showcase will present to the audience:

  • Professional photos of the interior and exterior of the home – Professionally staged photos placed strategically on the website will create just the right feel and ambiance that is unique to your home.
  • A detailed description of every aspect of the property – Details, details, details! There can never be too many details when it comes to the home description. Some potential buyers will spend time reading every word, while other buyers will skim the surface looking for keywords they find of most interest.  Either way, this marketing tool is undeniably invaluable.
  • 3D & Walking Home Tour – As outlined in a previous post, the 3D & Walking Home Tour is the latest 3D technology used to capture your home’s every nook and cranny, allowing online users to tour the entire home as they so choose. This tool, incredibly, increases the accessibility of your home to the largest possible number of buyers.
  • Seller Connection Video – Also outlined in a previous post, the Seller Connection Video allows the seller to share personal experiences about their home and allows them to create that important emotional connection with potential buyers.

Our world is changing through technology and the world of real estate is also evolving.  Having access to these new tools can be incredibly valuable, and we believe that each of our clients deserves the very best in marketing and representation.  We, here at The Jackie Ellis Team, look forward to sharing more information with you regarding our Unique Selling Tools.  Call 561-965-1225 or visit us at www.JackieEllis.com.

Unique Selling Point: 3D & Walking Home Tours #SellWithJackieEllis

9points-virtualtoru-1In today’s market, getting ahead of the competition is vitally important.  Unique selling points can put you ahead of the game.  And our next topic, 3D & Walking Home Tours, is no exception.  Utilizing the latest in 3D capture technology, your home will be transformed into a “walkable” online home tour.  Potential buyers can use their keyboards to walk through the entire house, just as they would in person.  The user can stop, look to the left, look to the right, and proceed when ready.  It’s truly quite amazing.  Not only that, but this remarkable feature increases the accessibility of your home to the largest number of buyers.

Newspaper ads, sales brochures, and open houses all have their place in the real estate marketing plan, but these traditional methods have a limited reach.  With such a tool as the internet at our constant disposal, it would be unwise not to use it to its fullest potential.  And, the 3D & Walking Home Tours are like video tours on steroids!  It’s almost as beneficial as having a personal showing.  Better yet, the buyer can do it from 2 miles away or 2,000 miles away.  Let’s take a look at some of the benefits of the 3D & Walking Home Tours.

                            The Benefits of creating a 3D & Walking Home Tour

  • Better than still pictures, the walking tour puts the potential buyer in control of what they want to view more closely.
  • The walking home tour shows the amenities and upgrades of the home in more detail.
  • The technology used gives house hunters a better feel for the layout of the home.
  • The walking tour creates more emotion in potential buyers.
  • Of course, the online content is available 24/7 from anywhere and everywhere.
  • The walking tour reaches more buyers than with any other comparable service on the internet.
  • Links to the 3D & Walking Home Tour can be sent through email, text messaging, online newsletters, and social media.

For more information on 3D & Walking Home Tours, contact us here at the Jackie Ellis Team.  As always, we know you have a choice when it comes to real estate.  We are here to serve you!  Call 561-965-1225 or visit us at www.JackieEllis.com.

9 Common Real Estate Myths, Debunked

Facts Key Showing True Information And Data

If we aren’t the expert in real estate, chances are pretty high that our brother’s friend or cousin’s boss is!  So who needs an agent to buy or sell?  We can figure it out on our own or with a little help from our friends and save a ton of money.  Wait a minute! Not so fast! When it comes to real estate, most of us should probably defer to the professionals who have years of training and experience. If you’ve bought into any of the myths we’re about to cover, you may want to think twice before you try to “go it alone” on your next venture.

  • Myth # 1: When pricing your home, go a little higher to leave room for negotiation.

Often times, this backfires on the seller.  Agents and homebuyers tend to stray away from homes priced above market, and this can leave your house sitting with the sale sign in the yard.  Beware sellers! Buyers often become leery of homes that sit on the market too long.

  • Myth # 2: Buyers can get a better price without using a buyer’s agent.

This is a myth that is, very simply, false.  The agent’s commission is paid by the seller.  If the home is listed through an agent, and the buyer doesn’t use an agent, the listing agent receives the entire commission.  Furthermore, a buyer’s agent is priceless and can help the buyer avoid drastic mistakes and pitfalls.

  • Myth # 3: Selling your home without an agent will save you money.

It’s true that some people can successfully sell their own home.  But there are some serious issues that must be dealt with such as putting the home on the MLS, listing it online, marketing the home properly, and negotiating contracts.  Let’s not forget, when you list your home “For Sale by Owner,” the buyers always expect a good deal!

  • Myth # 4: The real estate market will only go up!

It seems that sellers and buyers alike tend to forget the ups AND downs of the market.  The old saying, “what goes up must come down,” is in order here.  Real estate prices DO fall, and the fall can be quite considerable.

  • Myth # 5: Update your kitchen and bathrooms before listing.

Everyone thinks these two rooms should be renovated.  Not necessarily true!  Buyers may not have the same taste, and they feel that the price is reflecting the recent upgrades.  It would be best for everyone to adjust the price accordingly.

  • Myth # 6: You will make your money back on the renovations you complete.

Major renovations will certainly sell your home more quickly, but the simple truth is that you probably won’t recoup your cost.  Sometimes, it’s a necessity, but don’t expect to get all of your money back.

  • Myth # 7: All properties listed on the MLS will show up online.

Not true!  This is your agent’s job.  Make sure you are on the same page and that he or she has your home showing up on the World Wide Web.

  • Myth # 8: Having an Open House will sell your property.

Rarely does an Open House result in a contract on the property that is being shown.  However, what is most helpful is an Open House specifically for brokers in your area.

  • Myth # 9: The agent showing or listing your home represents your best interest.

Definitely not always true.  In certain states, a client does have the option of signing a contract for the agent to represent him/her as a listing or buyer’s agent. Before choosing an agent to work with you, be sure to weigh your options and do your own research.

As always, we know you have a choice when it comes to real estate.  We are here to serve you!  Contact us here at the Jackie Ellis Team.  Call 561-965-1225 or visit us at www.JackieEllis.com.